I started my career shooting sailing and action sports, but over the years my work has grown into something much broader than simply pointing a camera.

After working around the world with the Extreme Sailing Series, I joined Alex Thomson Racing and HUGO BOSS in 2019. Over six years I worked across photography, video, editing and digital content, creating everything from daily social media to longer documentary pieces, sponsor content and material for international broadcasters.

Working embedded within a professional sailing team taught me how important the story around the images is. It is not only about getting the shot. It is understanding the people, the partners and the wider campaign, then knowing what content needs to be created and how to get it out to the right audience.

That approach now sits at the heart of PKC Media.

Today I work across sailing, marine, sport and commercial projects, covering photography, video, drone, editing and content strategy. I’m equally comfortable shooting offshore from a race boat, flying a drone from a RIB, working on a commercial shoot or sitting down with a team to work out what their content should actually be saying.

My work has appeared across international broadcasters and publications including the BBC, CNN, Sky Sports, The Times and The Red Bulletin, while content I’ve shot and edited has reached millions of views online.

I’m always looking for a different angle, but the goal stays pretty simple: create strong work that feels real, tells the story properly and gives the client something worth using.